About
I am a Senior Product Designer with over six years of experience delivering AI, SaaS, and government projects across the MENA region. I focus on turning complex workflows into digital products that are genuinely easy to use, from conversational AI platforms to enterprise dashboards. The design systems I have built have helped teams launch faster and work more efficiently. My approach has led to smoother onboarding, stronger user engagement, and products that teams rely on every day.
Work Experience
Senior Product Designer
Actualize | Dubai
Leads end-to-end product design for AGNTIX, a B2B conversational AI platform, enhancing client capabilities and streamlining product development.
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Led end-to-end product design for AGNTIX, a B2B conversational AI platform, enabling clients to create, configure, and monitor AI agents effectively.
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Redesigned the agent onboarding flow from a multi-step process to three clear steps, resulting in a 30% reduction in average onboarding time as measured with Maze.
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Built a scalable, component-based design system that supports complex multi-role workflows, enhancing design consistency and accelerating development cycles.
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Collaborated closely with product and engineering teams to deliver detailed, high-quality designs and smooth handoffs, ensuring that final product releases matched our vision and user needs.
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Revamped the client onboarding flow, making it 42% faster than the previous process, as observed through real user sessions
Senior UI/UX Designer (Remote)
GTECH Info. Tech | Dubai
Designed and delivered UI/UX solutions for large-scale digital platforms across government, AI, and venture projects, significantly contributing to high-profile initiatives.
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NEOM: Designed the landing and RSVP experience for the Zero Gravity Urbanism event, reducing registration time by approximately 50% as measured through user testing with Maze.
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Dubai Future Foundation: Provided art direction and designed the landing page for the Dubai Program for Gaming.
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AI71: Designed the Falcon LLM-based assistant UX and landing page UI, enhancing user interaction with advanced AI capabilities.
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UAE Research Map: Created a research discovery platform used by institutions across the UAE, improving user engagement by 25% as validated through real user interviews.
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The NU: Built the design system from scratch, enabling scalable UI and component development.
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A2RL: Created a visual-first landing page for a high-tech motorsport event.
Lead UI/UX Designer
Plumtree Group Global
Led a team of 5 designers in creating UI System and component libraries, enhancing design consistency and efficiency for e-commerce platforms.
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Led a team of 5 designers to create comprehensive UI kits and component libraries for multiple e-commerce platforms, standardizing design assets.
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Conducted thorough system audits to identify and resolve design duplication issues, significantly improving documentation clarity and design system integrity.
Senior UI/UX Designer
Xtreme Technologies
Designed cross-platform UIs and reusable modules, collaborating with developers to ensure high accessibility and interaction quality.
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Designed intuitive cross-platform UIs and developed reusable modules to enhance user experience and streamline development.
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Collaborated closely with developers to ensure WCAG compliance, achieving high accessibility and interaction quality across all projects.
Visual Designer
Manhattan Communications Pvt Ltd
Created impactful UI and brand visuals for major clients, significantly contributing to successful app launches and marketing campaigns.
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Created the user interface for the successful launch of McDonald's Reward App, contributing to over 2 million downloads.
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Developed compelling brand visuals, packaging designs, and marketing campaigns for key clients including McDonald's, Candyland, and Foodpanda.
Visual Designer
The Digital Factory
Contributed to visual design projects, supporting branding and creative initiatives for various clients.
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Assisted in the development of visual assets and design concepts for diverse client projects.
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Collaborated with senior designers to refine brand aesthetics and ensure visual consistency across different media.
Design Intern
Event Architects Pvt Ltd
Gained foundational experience in design principles and project execution within a fast-paced environment.
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Supported design team in preparing presentations and visual materials for client events.
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Assisted with research and conceptualization phases for various design projects, contributing to initial ideation.